Company Overview

Qdeck.ai, an innovative fintech company, harnesses the power of generative AI and investment management technology to empower registered investment advisors (RIAs) to enhance their clients’ digital experiences while seamlessly managing their portfolios, saving time and cost, and growing their practices. Qdeck provides real-time access to financial data, advanced financial simulation and reporting tools, an AI-driven chat interface providing actionable insights, customizable compliance friendly content, comprehensive client account management, and a fully tailored client portal.

Key Challenge

Qdeck needed accurate and complete client and investment account data that resides across numerous custodians, back office providers, and many external systems in order to fuel their AI-based platform. Connecting to each system individually usually comes with high costs, long development timelines, and the need for in-house expertise—Qdeck had an aggressive timeline and a vision to capture market share by supporting multi-custodial integrations.

Qdeck enables financial advisors to offer their clients a complete online platform branded to their business, including powerful automation to help advisors engage with younger investors and grow the valuation of their practice. Before acquiring a seed investment round, Qdeck had an aggressive timeline to bring their AI-based product to market. Their initial focus was on Schwab, but their growth strategy was always to be multi-custodial in order to capture more advisors and market share. 

As a growing startup, Qdeck was hesitant to take on the task of working directly with Schwab to gain feed access. Their Chief Technology Officer, Brad Ostercamp, expressed “we also had our clients attempt to work with Schwab directly and got nowhere. We realized if we had to build these feeds with Schwab directly the timelines would be lengthy and prohibit the growth of our platform.”

The team began seeking a better solution to configuring their own direct custodial feeds. “As a TAMP, we needed data from custodians to run a suite of analytics. We needed access to positions to get all the analyses that our RIAs want and need.” The Qdeck team happened to discover BridgeFT’s WealthTech API and soon realized it was exactly what they needed. 

Beyond enabling seamless data aggregation for their TAMP platform, the WealthTech API also helped the Qdeck team develop and launch new AI-based capabilities. Their AI-based product, Qadvisor, is a state-of-the-art AI tool and data ecosystem that delivers real-time, actionable insights through a chat interface. The main point of leveraging the WealthTech API to power 

Qadvisor was to ensure timely delivery of accurate data to power the platform. Brad explains, “the initial focus of using the API was to avoid hallucinations in ChatGPT, ensuring only real data sources were being used, and making our platform compliance-ready.” In the age of increasingly widespread use of AI, the importance of feeding machine learning models with accurate, complete data could not be overstated. Having the correct baseline data ensures the best AI output possible. Qadvisor ingests real-time market data and processes more than 50,000 news articles every day from 16,000 sources across the world. Through the Qadvisor AI interface advisors can interact with their data regardless of what platform it is stored on, rapidly make decisions regarding client servicing, and stay informed regarding breaking news or the details of their business. The BridgeFT WealthTech API provides accurate and comprehensive multi-custodial client and investment account data which empowers Qdeck to marry this with real-time market data. 

Furthermore, using the WealthTech API for their data infrastructure poises Qdeck for scalability. Brad said, “I have no concerns if we added 100 new clients tomorrow, with the WealthTech API, it just works.” He also said “I would highly recommend using BridgeFT, it consolidates the various custodians into one feed, it accelerated our time to market and spared us from having to build these custodial feeds ourselves which would have pushed us back months.”

“I would highly recommend using BridgeFT, it consolidates the various custodians into one feed, it accelerated our time to market and spared us from having to build these custodial feeds ourselves which would have pushed us back months.”

Qdeck found the perfect data infrastructure with BridgeFT’s WealthTech API, allowing their TAMP with AI capabilities to be fed clean, multi-custodial data. Furthermore, using the API has freed up their development team’s time to work on continued product improvements and expansion.

For more information about BridgeFT’s WealthTech API, contact at sales@bridgeft.com